Kaly Phengsomphane

Aspiring Digital & Social Media Marketing Expert

Email:

Education:

University At Buffalo

A Bit About Me

Hi, I’m Kaly! I am a recent graduate from the University At Buffalo, with a BBA with a concentration in Marketing, and a passion for digital storytelling. I’ve always been drawn to the creative side of marketing, especially social media and content creation, where strategy meets personality.

During my digital marketing internship with Sarinah, I got hands-on experience bringing ideas to life. From drafting client emails to designing eye-catching Instagram posts, I explored how impactful messaging and visuals work together to build a brand. I loved the creative freedom I had to design graphics, write captions, and experiment with tone and layout. It was the kind of work that made the time fly by, and confirmed to myself that this is exactly the space I want to grow in.

Whether it's building a brand voice, designing scroll-stopping visuals, or finding new ways to connect with audiences online, I’m always up for the challenge. This site is a little showcase of what I’ve learned and created—and it’s just the beginning.

My Work

In addition to designing graphics for RSM, I’ve also created visual content for school clubs, class projects, and previous internships. These include posters, social media posts, and flyers.

Below are a few samples that showcase the range and versatility of my design work.

Education

I earned my Bachelor of Science in Business Administration with a concentration in Marketing from the University at Buffalo. During my time there, I built a strong foundation in key areas of business, from accounting to marketing, and really discovered my interest in how businesses grow and connect with their audiences. Through both my coursework and additional learning online, I found myself especially drawn to social media, digital marketing, and content creation. My education has not only given me valuable skills but also sparked a passion that I’m excited to keep building on as I grow in the marketing field.

Experience

Over the past four years, I’ve gained valuable experience through five internships and two part-time roles. These opportunities have provided me with hands-on exposure to online strategy, email marketing, content creation and scheduling, social media management, and customer engagement—along with insight into the food service industry.

Beyond my professional roles, I served as the coordinator for my university dance team, where I managed and created all social media content. I also held an executive board position in a student club, leading meetings and fostering relationships with other campus organizations.

Each of these experiences has contributed to my growth; shaping both my professional skills and who I am today.

Expertise

Through a combination of academic training and hands-on experience, I’ve discovered my passion and strength in digital content creation. I specialize in crafting cohesive, on-brand visuals and messaging that enhance a business’s online presence. Whether it’s developing content that aligns with a specific theme or driving engagement through strategic design, I bring both creativity and consistency to every project.